Womenade was founded in 2002 by Judy Hicks and her steady and trusted group of friends, Kathie Lee Menninger, Kathy Timmons, Marybeth Hicks and Mary Jury. When asked why she started Womenade, Hicks said "I wanted to do something different, that could raise enough money to do things for the kids. Things that are not in the budget at daniel.

Our mission statement really shows what we want for the kids, we want them to know that there is a great big and new world out there waiting for them but they have to be prepared and they must dream big!". I had no idea it would become so successful, said Judy Hicks.